Woodstack
Located in the heart of Brooklyn, Woodstack is a family owned retailer focused on community and fashion. From collaborative events with Nike & Adidas to social media with community partners, we built a strategy that elevated their presence to match their commitment to being first in class.
Scope
Creative Direction
Location
New York, NY
Contributors
Bri Labossiere
Jeff Henderson
Jream Henderson
Royce Paris
Brief
Raise the level of social media and events in order to connect with their consumer and create synergy with the brands that don’t often travel to East Brooklyn.
Ideation
Our team worked out of the 98th Street, Flatbush and Avenue U office in order to better understand the Woodstack customer and team. We wanted to create a link between the corporate offices that drove the brands and the community leaders that drove the style. We knew from prior experience that neighborhood involvement was key to success, but gathering consensus on every project was easier said than done.
Execution
Through projects like Everybody Eats we created campaigns with community leaders and Nike, special footwear projects with Adidas and created a dialog with store managers to connect through social media while elevating the style and streamlining the process of content creation.