Simplifyber
Simplifyber wanted to expand the reach of their groundbreaking sustainable cellulose material by merging into the fashion and product industry. What better way to do that than create a shoe that embraces the materials organic to fuse functionality with sustainability.
Scope
Product Design
Location
New York, NY
Contributors
Bri Labossiere
Brandon Bjerre
Brief
Design the footwear counterpart to an existing line of Simplifyber’s apparel concepts to further advance and tell the story of Simplifyber’s innovative material.
Ideation
We explored various concepts around the material’s dynamic and durable qualities to propose an upper that challenges the meaning of forefoot flexibility and heel stability.
Execution
We met with Simplifyber and dissected samples of their cellulose material to get an in depth understanding of the materials capabilities. We also constructed initial pullovers to understand the material’s strengths and weaknesses in the real world. Our initial sketches were informed by our understanding of the materials perceived potential based on its current capabilities. We landed on 3 concepts and eventually sampled 2 of the 3.
