On Running
The North American team from On asked us to capture their unique methods of presenting product to retailers. Trail and outdoor running is growing and they wanted to get outside and show that their brand performed.
Scope
Content Creation
Location
New York, NY
Contributors
Jon Lopez
Royce Paris
Brief
Use existing assets to develop film that would be paired with the indoor segment of the activation and document the event.
Brief
We joined On and their vendors on the hike to document and highlight the experience first hand. This allowed us to capture their annual comprehensive activation using the product on a hike in the idyllic countryside of New York State.
Execution
We experimented with visuals that represent the camaraderie and essence of On while highlighting how the details at the activation spoke to their key beliefs.