NinetyNine Products
We designed a carbon fiber running shoe for $120. Then we built a brand strategy around celebrating everyday heroes. We helped design & develop their product and tell their stories.
Scope
Product Design
Location
New York, NY
Contributors
Brandon Bjerre
Britney Hand
Bri Labossiere
Jream Henderson
Sara Jaramillo
Jeff Henderson
Royce Paris
SKT
Brief
NinetyNine Products was founded on the idea that people want simple products that work. We took that concept and ran with it — establishing the brand as one that helped people that helped people, from educators to nurses and everyone in between.
Ideation
NinetyNine’s footwear journey started with the Point, a functional running sneaker with all the crucial details. We designed their next offerings with specific points of view - whether a design competition with Teach for America centered on promoting students, an exclusive colorway for indigenous brand Urban Native Era, or a circularity-focused shoe made with no glues.
Execution
Whether for the flagship Point model or the most recent releases, the product is accompanied by unique visuals on social and E-Comm that further communicates NinetyNine’s ethos and point of view.
