Nike EYBL
Nike's Elite Youth Basketball League invited us to document the league back in 2014. That was the start of a relationship that has spanned almost a decade’s worth of high-school hoops and seen AAU stars turn into NBA Champions.
Scope
Content Creation
Location
New York, NY
Contributors
Jon Lopez
Royce Paris
Jream Henderson
SKT
Brandon Bjerre
Brief
Photograph the action among 40 AAU basketball programs from across the United States and Canada at the U17 level and create headshots of the league's 400+ athletes.
Ideation
For seven seasons over eight years we've helped them push boundaries and set the standard for sports storytelling at the zenith of grassroots sports. From signature portrait setups to elevated documentary style photography and video to creating "One Peachy Moment," a comprehensive video recap of the EYBL's prestigious culminating event — Peach Jam.
Execution
Our team provided innovative creative direction and storytelling services whose influence is still evident today.