Lilith
Cultural sensitivity broke through the gender gap, empowering women with designs that resonated and represented, paving the way for inclusivity and authenticity in sneaker culture.
Scope
Product Design
Location
New York, NY
Scope
Sara Jaramillo
Jeffrey Henderson
Brief
We crafted diverse range of sneaker designs, meticulously incorporating cultural sensitivity and premium materials, all while prioritizing the often-overlooked preferences of women, thereby challenging industry norms and fostering inclusivity and authenticity within the dynamic landscape of sneaker culture.
Ideation
We brainstormed innovative sneaker concepts inspired by diverse cultures, utilizing premium materials and female-centric design elements to challenge industry norms and promote inclusivity in sneaker culture.
Execution
We initiated the execution phase by establishing a partnership with a reputable Chinese factory, leveraging their expertise to kickstart production. After we transitioned seamlessly to a Portuguese factory, where collaborative development enables the refinement of hardware and the creation of open molds for specialized components, enhancing overall comfort. We also Incorporated Vibram soles into the design to guarantee superior comfort, advanced technology, and uncompromising quality, ensuring that every step of the manufacturing process aligns with Lilith NYC's commitment to excellence and innovation in sneaker culture.