Label
Private label apparel & footwear are often afterthoughts, but there was an opportunity to elevate a concept beyond traditional merch.
Scope
Product Design
Location
Portland, OR
Contributors
Sara Jaramillo
Jeffrey Henderson
Jream Henderson
Shaughna-Kay Todd
Brandon Bjerre
Britney Hand
Brief
The leadership from Portland provided consumer and business goals for the team to build creative profiles against.
Ideation
The team worked together to provide cohesive looks across Apparel, footwear and accessories while allowing for styles that connected with other items in the target consumer’s closet.
Execution
Available online only in 2023 the test brand brought our design and manufacturing expertise to market in under 12 months.
