ILYSM
Crafting ILYSM's tabi sneakers entailed seamlessly merging traditional Japanese craftsmanship with modern style, sustainability, and ethical production, transforming footwear into a captivating fusion of heritage and innovation.
Scope
Product Design
Location
New York, NY
Contributors
Sara Jaramillo
Jeffrey Henderson
Brief
Blend Japanese heritage seamlessly with contemporary design for a unique footwear experience that honors tradition and embraces the future. Innovate the classic tabi shoe with modern style, comfort, and durability while prioritizing sustainability and ethical production.
Ideation
The ideation process for the tabi shoe involved deep research into Japanese culture and fashion trends, inspiring the creation of contemporary designs that honor tradition. The concepts were refined through sketching, prototyping, and user feedback, with a focus on sustainability and ethical production. The upper knit was developed from scratch, ensuring a unique and innovative element to the design. The final designs prioritized comfort, fit, and aesthetic appeal.
Execution
Centered on meticulous manufacturing, emphasizing the design-from-scratch approach for every detail, from the sole to the fiber and the knit used in the upper. Sustainable practices are integrated throughout, ensuring each pair embodies the brand's vision. Quality control guarantees consistency, while digital marketing and influencer collaborations amplify the launch, highlighting the fusion of tradition and innovation. Ongoing efforts prioritize customer satisfaction and sustainability initiatives, sustaining momentum in the market.