Il Posto Accanto
The best calamari on earth is prepared on 2nd Street between Avenues A & B. Beatrice and Julio are who people expect to meet when they visit a restaurant in New York City. We helped them tell the world what all of their customers already knew: Made With Love.
Scope
Content Creation
Location
New York, NY
Contributors
Royce Paris
Jream Henderson
Jon Lopez
Brief
We set out to capture content and build merchandise that celebrates the love of food, wine and people that Beatrice, Julio and their staff share everyday. Let the city and the food do all of the talking.
Ideation
We followed Bea and Julio around the city shopping for food. We tasted everything on the menu. We tried wines. We taught them how to simply be themselves. There was no one answer as we evolved through website layouts, delivery apps and COVID in NYC. The transparent nature of Bea & Julio running a restaurant in NYC became the universal thread.
Execution
We provided Bea & Julio with a blueprint of videos and photography that they could duplicate for food and wine photography with continued support of their website and additional creative for special occasions.
