FC Harlem
The youth football club lead by Irv Smalls on 145th has been a community favorite. We brought our creative team and toolbox to help amplify their communications and PR.
Scope
Content Creation
Location
New York, NY
Contributors
Royce Paris
Jon Lopez
Bri Labossiere
Sara Jaramillo
Jream Henderson
Brandon Bjerre
SKT
Brief
We needed to develop photography, videos and merchandise to help the brand grow with their already loyal fan base and corporate sponsors.
Ideation
We thought of all of the ways we could bring professional level amenities to the young athletes that played for FCH. Satisfying multiple customers - athletes, coaches, sponsors and the community became a complex task with amateur status being unique to American soccer versus the rest of the world.
Execution
Video and photography for projects like EA Sports and Nike, merchandise for fans of the brand and design for the clubhouse helped complete the professional atmosphere of the future of football in NYC.