Everlane
After years of growth in apparel, accessories, and casual shoes, Everlane looked to expand their business into a growing sneaker market. We started with design, but our relationship evolved to adopt merchandising and sourcing as crucial pillars of their success.
Scope
Product Design
Location
New York, NY
Contributors
Jeff Henderson
Sara Jaramilllo
Britney Hand
Brief
The Everlane consumer was far from streetwear, but they were not interested in brands like Allbirds. The design process needed a truly gender neutral vibe because they wanted these styles to work across their Womens and Mens lines.
Ideation
Our product design and materials team worked with Everlane’s design, merchandising and supply chain departments to develop multiple concepts. We wanted to explore different samples to pair with existing apparel to see which ideas naturally fit their line.
Execution
The Everlane engineering team helped us pull together an ecofriendly construction that launched in their flagship New York store.
