Ally Shoes
Designing shoes for Ally Shoes is a complex puzzle where comfort, style, and functionality must seamlessly come together. It's a delicate dance between artistry and engineering. It's about more than just fashion; it's about crafting experiences that empower women with confidence and comfort.
Scope
Product Design
Location
New York, New York
Contributors
Sara Jaramillo
Jeffrey Henderson
Brief
Creating footwear that blends elegance with innovation, prioritizing comfort without compromising on style emphasizing the need for versatile designs that seamlessly transition from day to night, catering to the dynamic lifestyles of modern women.
Ideation
The ideation involves integrating engineering innovations like internal support structures and patent-worthy padding to transform high heels into comfortable footwear akin to sneakers.
Execution
In bringing this concept to life, our team collaborated closely with a podiatrist to develop our patented internal structure. We partnered with a boutique factory in Shanghai, leveraging their expertise in craftsmanship and attention to detail. We also solicited extensive feedback from women throughout the design process, ensuring that our high heels not only incorporated innovative features but also resonated with their preferences and needs. This collaborative approach enabled us to create a product that blends style, comfort, and quality.
