1-UP
We worked with the 1UP team from the outset, establishing the creative direction, branding, and launch strategy for 1UP and their inaugural project: The Sour Gummy Challenge.
Scope
Creative Direction
Location
New York, NY
Contributors
Royce Paris
Bri Labossiere
Jon Lopez
ream Henderson
Brief
The 1UP team needed a full-service buildout for Faze Rug’s newest venture. The 27 year old was looking for visuals and imagery that that was both compelling to him and his peers, while also catering to the sensibilities of his slightly more youthful audience.
Ideation
Turning the page from Faze Rug, the Youtuber, to Brian Awadis, the entrepreneur meant that all aspects of this new candy brand needed explicit direction. The product packaging, the website, the social media content, and everything in-between needed a point of differentiation informed by Brian’s point-of-view.
Execution
1UP brings a novel and flavorful offering to the table. We were happy to deliver creative direction and content to help Brian and the team promote an engaging product and and an incredibly unique experience.