PROJECT: Yeezy
SCOPE: Product Design, Engineering, & Strategy
LOCATION: Los Angeles, CA
DATE: 2015-2019
SCOPE: Product Design, Engineering, & Strategy
LOCATION: Los Angeles, CA
DATE: 2015-2019
In 2014 we received a call to assist on the post-Nike Yeezy. Creative work had already been completed, but there was some engineering that needed completion before launch. We primed the 750 & 350 v1 for launch while building out the Calabasas studio to craft the evolution of Yeezy footwear. The design of the 350 v2 and engineering of the Waverunner were the beginning of a 4 year ride. The product and the process from ideation on the phone to production with Apache were as simple as they come because the focus was clear.
