PROJECT: Woodstack
SCOPE: Creative Direction & Brand Strategy
LOCATION: Brooklyn, NY
DATE: 2022

Woodstack is located in Brownsville. Bushwick. Flatbush. And Newark. Nike wanted to tell a story about community so we got straight down to business and invited entrepreneurs to tell their stories with us. Adidas wanted to see all of the neighborhood succeed so we created Everybody Eats. Paper Planes wanted Carribean vibes so we enjoyed the West Indies together. Puma brought June to Ivy and we grew together. Hot 97 put us on Summer Jam. Whenever we get the opportunity to run activations and build creative that amplify voices that are rarely heard, we jump in with both feet.