PROJECT: Umbro
SCOPE: Product Design & Development
LOCATION: New York, NY
DATE: 2022

UMBRO’S rich history spans nearly a century. A comittment to elite performance and focused craftsmanship created a culture that is universally appreciated. Fashion is accessible. Seasonal collections & trends can be digested quickly and easily. What you wear and how you wear it holds greater weight in today’s world. We needed to tell a BOLD story through shape, color and material. The design language was derived from that of trainers and silhouettes released in the late 90’s, iconic line and expressive contours housed in a fun, voluminous body.