PROJECT: NinetyNine Products
SCOPE: Creative Direction, Branding, Product Design
LOCATION: New York, NY
DATE: 2019-Ongoing
SCOPE: Creative Direction, Branding, Product Design
LOCATION: New York, NY
DATE: 2019-Ongoing
We designed a carbon fiber running shoe for $120. Then we built a brand strategy around celebrating everyday heroes. NinetyNine Products embraces our pasts while discovering our future with Urban Native Era and the Reinvention Lab. We helped design & develop their product and tell their stories. Keep your eyes open for the next iteration of concepts from this brand coming this fall.
