PROJECT: FC Harlem x EA Sports’ FIFA
SCOPE: Creative Direction, Content Creation
LOCATION: New York, NY
DATE: Spring 2021

Leaders In Our Neighborhood is the acronym behind the football club based on 145th Street. We worked with this nonprofit to build their image beyond youth programming. The club was already supported by Chelsea and Nike, they just needed to live up to the hype. We designed their interior with Knoll. We built merchandise and content for their debut in EA's FIFA. Big things are coming from a small club that doesn't fit the pay-for-play system of American soccer. We’re happy to be a part of their journey.