PROJECT: Everlane
SCOPE: Product Design & Engineering
LOCATION: New York, NY
DATE: 2018

When Michael Preysman asked us to sit in on a few meetings, we weren’t certain what to expect. Unfamiliar with the brand and needing to learn as much as I could, considering the cult-like status they'd achieved in such a short time. Their team was green in both sneaker development and eco-friendliness so we had a great time merging the two conversations with design and engineering that fit their brand. We learned a ton about ecommerce, startup strategy & investment and sourcing transparency.