SCOPE: Creative Direction, Brand Identity, Packaging Design
LOCATION: Los Angeles, CA
DATE: 2023
1UP is Faze Rug’s experience-focused candy company. We worked with the 1UP team from the beginning, establishing the creative direction, branding, and launch strategy for 1UP and their debut project: The Sour Gummy Challenge. Each touchpoint, from the initial pitch deck, to the product packaging, to the website and social channels, was built to convey the exciting and flavorful adventure that 1UP brings to the table.

©2023 AndThem